Thoughts on WordPress, AI, APIs, and the future of web development.
Missed appointments quietly drain revenue. Here’s how small businesses can use AI follow-up workflows to recover no-shows, rebook faster, and reduce manual chasing.
LearnDash retired the eLumine theme. How we moved a nonprofit training academy to a lean custom theme in one day — no subscription, nothing broken.
Too many WordPress plugins can slow down your site, create security risk, and make updates more fragile. Here’s how small-business owners can decide what to keep, what to replace, and what to remove without breaking their website.
Yes—if your current review follow-up is inconsistent, slow, or dependent on busy staff, AI can help you ask at the right time, through the right channel, without making the process feel robotic. The key is building a simple workflow that requests reviews after a good customer experience, filters issues into private feedback, and routes replies to your team.
If your website feels dated, slow, or hard to update, a redesign might help — but not every site needs to be rebuilt from scratch. Here’s how small-business owners can tell whether to keep, refresh, or fully redesign a website based on leads, usability, SEO, and long-term ROI.
If your team is spending time calling the wrong leads, AI pre-qualification can help you sort serious buyers from low-fit inquiries before a salesperson steps in. Here’s how small businesses can decide if it’s worth it, what to automate, and how to do it without making your process feel robotic.
If your business serves multiple nearby cities, separate city landing pages can help you show up for more local searches and turn more visitors into qualified leads—but only if the pages are genuinely useful, not thin duplicates.
If your business has a list of past inquiries, old estimates, or stalled leads, AI can help you follow up consistently without creating more admin work. Here’s how to decide whether an AI reactivation workflow is worth it, what to automate, and how to avoid sounding robotic or annoying.
If your website only gets attention when something breaks, you’re probably paying more than you think in lost leads, stress, and cleanup. Here’s how small-business owners can decide whether a website maintenance plan is worth it, what it should include, and when one is truly necessary.
Get the best of this blog in a short monthly email — one thing you can do to make your website work harder. No spam, unsubscribe anytime.