Google can provide your nonprofit up to
$10,000/month in Search advertising.

Yes. Google Ad Grants is an official Google program, running since 2003, that gives eligible 501(c)(3) nonprofits up to $10,000 per month in Google Search advertising credit. It isn't a trial or a discount — it renews every month for as long as the account stays eligible and compliant. It's in-kind advertising credit, not cash the organization receives.

No. 501(c)(3) status is the starting requirement, but Google applies additional rules about organization type (hospitals and healthcare organizations, schools and universities, and government entities are generally excluded) and about the website itself. Google and its verification partners make the final decision — which is why we start with a free preliminary review instead of promising approval.

There's no catch, but there are real rules. Grant ads run on Google Search only, must promote your mission (not commercial activity), and the account has ongoing requirements — a 5% click-through-rate minimum, keyword quality standards, meaningful conversion tracking, and required sitelinks among them. Accounts that fall out of compliance can be suspended. Those rules are exactly why ongoing management matters.

A qualifying website is required before an Ad Grant can be activated — but that doesn't mean you should wait to reach out. We can first review your nonprofit's status, tell you exactly what a grant-ready website needs, and help you get there. Building nonprofit websites is part of what we do.

Then you pay nothing — ever. Our $150/month starts only after Google approves your Ad Grants account and your ads are actually running.

Absolutely not — and please never email passwords to anyone, including us. Every account stays owned by your organization; you grant us access securely through Google's own administrator and manager permissions, and you can revoke that access at any time.

It varies, and we won't pretend otherwise. Timing depends on nonprofit verification, your documentation, Google's review, website readiness, and whether Google requests additional information. Our own nonprofit's Google for Nonprofits approval progressed unusually quickly, but that was one organization's experience — we can't guarantee review times for anyone.

That's when the real work starts: conversion tracking, campaign strategy, campaign building, keywords and ad copy, then ongoing optimization and compliance management. Approval gives you the grant; the campaigns and upkeep are what turn it into visitors, signups, and support for your mission.

No — Google doesn't require it, and unused budget doesn't roll over. The goal is relevant traffic and meaningful outcomes for your mission, not artificially consuming the grant. We build campaigns around real programs and real searches, at whatever spend that honestly supports.

The same Google for Nonprofits enrollment that unlocks the Ad Grant also includes Google Workspace for Nonprofits — professional email at your own domain (you@yourorganization.org), plus Docs, Drive, and Meet, at no charge from Google. Where it's appropriate for your organization, we set this up as part of onboarding.

You do — always. The Google for Nonprofits account, the Ad Grants account, and the email are all registered to your organization. If you ever leave us, everything keeps working and stays with you. That's how we run every project: we build it, you own it, we stay.

Anytime — there's no contract. The grant and the email accounts are yours and keep working; you'd simply take over the monthly campaign upkeep yourself.